Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Prescient AI today released a new forecasting and optimization model built from the ground up to replace failing measurement frameworks that can't keep pace with today's high-stakes marketing ...

Audacy is calling for changes to marketing mix models that undervalue radio’s ROI, citing flaws in data structure and ...

In the US, first-party marketing intelligence platform Bonsai has secured $1.8m in investment, with which to accelerate go-to ...

Green's conclusion is simple but compelling: “The future of marketing isn’t AI-powered. It’s creativity-powered, ...

About Bonsai Bonsai is the first-party marketing intelligence platform that automates profitable growth. Our first-of-its-kind platform provides modern brands with extreme clarity on their marketing ...

Looking ahead, the most successful mobile brands over the next 12 to 18 months will be those that stop thinking in silos.

Many brands are still using basic metrics instead of advanced tools like Marketing Mix Modeling (MMM) that give us deeper insights.