Developing ways to measure your customers’ success and happiness with your business is key to maintaining their loyalty and ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

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As the hype surrounding AI intensifies, many CIOs face a familiar tension: how to deliver tangible business value now, while ...

Ibotta’s first quarter results were well received by the market, with management highlighting the early success of its new ...

Technology trends and user needs are driving innovations in AI and GenAI in two critical ways—first, within an organization, ...

A report on diversity and inclusion compiled for the Department for Science, Innovation and Technology (DSIT) outlines the ...

First-of-its-kind custom solution prioritizes advertisers' brand safety and campaign performance . NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of ...