When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

How Goodhart’s Law Reveals the Opportunity in Long-Term Innovation Investing, and why traditional performance metrics may be ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

only 41% of marketing leaders currently believe their company is mature in marketing performance measurement which may explain why they’re struggling to connect marketing activity to business value.

Looking to establish a better process for tracking marketing performance ... which looks at how B2B marketers are evolving their measurement processes to better reflect the impact of their ...

Performance measures ... Advanced Portfolio Management, which I hope to write a more detailed review of later this year. Before I get into the descriptions of the measures, I want to talk a ...

Google will now open Meridian, the company’s marketing mix modeling measurement system ... to help marketers uncover the true value of performance with more data like impressions, clicks ...

New, industry-specific score and custom target score link reputation management efforts to measurable ROI, empowering marketers with actionable insights to enhance online presence and revenue InMoment ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

New, industry-specific score and custom target score link reputation management efforts to measurable ROI, empowering marketers with actionable insights to enhance online presence and revenue SALT ...

Perfect Moment Ltd. (NYSE American: PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led d ...

However, despite this growing investment, there is an interesting paradox: many organizations still fail to effectively track and measure the performance of their content marketing strategy.