Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your ...

The purpose of this study is to find the gaps of performance measurement based on Global Reporting Initiative (GRI) and the other existing performance measurement frameworks, namely Balanced Scorecard ...

In the current economic conditions the innovation performance measurement is a driving force of innovation system development of technologically advanced industrial enterprises. The aim of the article ...

And performance marketing typically lacks measures that account for its impact on brand building, focusing only on sales, leads, and clicks.

Learn how to measure performance and potential in your team using criteria, sources, methods, tools, and actions. Improve your human resource planning.

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance. We explore how BCG’s new ...

In today’s uncertain economic environment, advertisers want scale and measurable outcomes. That’s why many now prioritise performance marketing – leaning heavily on search and social despite the cost, ...