With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Influence Media's Rene McLean on music catalog investments and backing SLANG, a new label and publisher developing rising hip-hop artists.

App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, ...

Thryv® (NASDAQ: THRY), the leading provider of small business sales and marketing software, has announced the promotion of ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

The entertainment industry witnessed a significant shift in narrative when Deiondra Sanders, daughter of NFL icon Deion ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

Looking to grow your dental practice? Check out the top 9 dental marketing companies that specialize in online strategies. [...] ...

Best Valentine’s Day marketing strategies to drive sales, engage customers, and create lasting connections with your audience ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...