Even the most creative marketing ideas can fall flat if they don't connect with the target audience in the right way.

Advertisers and marketers sometimes disagree, but they do agree on a number things as well. And one is that for things to focus on in your advertisements and your ad campaigns it is important to ...

It’s not an indulgence. It keeps us human in a world that can feel transactional, helps us cope with stress and offers ...

A great movie tagline can sizzle a movie, or even become nearly as famous as the film itself. Here are some of the best ever ...

Pinterest (PINS) stock shines with GenAI-driven ad growth, higher ARPU, and expanding margins. Read here for more financial ...

Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened ...

A Financial Times report quotes Fox Corp ad sales president Jeff Collins as saying that “the president and a lot of the folks ...

Employment in advertising, public relations and related services fell by 700 jobs in June, ratcheting down for the seventh consecutive month.

AppLovin Corporation, (NASDAQ: APP) ("AppLovin" or the "Company") the leading marketing platform, today announced it will report financial results for the second quarter ended June 30, 2025 on ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?