If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

Misalignment, not irrelevance, is the cause of the CMO role’s decline. Senior marketing leadership is still required by many ...

For managers/staff, the number was 67%. The next three responsibilities for all respondents were the same (though the percentages varied based on the role): ...

This role is involved in everything from marketing strategy formulation to forecasting to overseeing ongoing campaign performance to performing post-analyses. 4. The Designer ...

Justin Barish brings his expertise in digital strategy and communications to help accelerate the LA-based RIA's growth.

Before SharkNinja, Cho was head of global advertising, planning and media at sneaker firm Reebok. While there, she led ...

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, highlighting three crucial human roles: teacher, doctor and pilot ...

Vestiaire Collective, the global platform for pre-loved luxury fashion, has named Samina Virk global chief marketing officer, ...

The Path of Least Assistance The career path of B2B salespeople is often clearly defined. The reporting structure is unambiguous and well-documented. Roles have a certain set of responsibilities ...

Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies. While some think that Google giving marketers two more years to prepare for ...

Just like the role of digital marketing cannot be ignored in marketing, the role of big data cannot be ignored in digital marketing. It is as essential — and obvious — as salt is to food.

Other recent roles include CRO at San Francisco Bay Area companies Virtualics and Automation Anywhere. Owens was also at Salesforce for more than a decade and overlapped with Ferguson.