The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Looking for the best Klaviyo email marketing agencies in the US? The right partner can transform your customer engagement, ...

Get key Q2 2026 earnings insights on Ralph Lauren (RL): raised guidance, global growth, AI innovation, and resilient consumer demand.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

But if marketing loves promotional tactics, then business can often be guilty of fixating way too much on products and ...

The horizontal future is about aligning every tool, every team and every decision around one North Star: the customer’s ...

Imagine using a piece of technology from 1964 and expecting it to be relevant. Is anyone still using an IBM System/360? No? Then why are you still using customer segmentation that's as passe as old ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, has shared insights on how Chicago-based brands are achieving stronger ad ...

New DOOH targeting partnerships hits the market. Though there remain few better placements than kebab shop ads outside pubs.

Explore SaaS pricing models to understand software as a service explained and learn how to choose the right subscription for ...

Opportunities in the Moroccan cement market include growth across residential, commercial, and infrastructure sectors. Key opportunities lie in specialty and green cement segments, various ...