The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Looking for the best Klaviyo email marketing agencies in the US? The right partner can transform your customer engagement, ...

Get key Q2 2026 earnings insights on Ralph Lauren (RL): raised guidance, global growth, AI innovation, and resilient consumer demand.

Get Q3 2025 earnings insights on Nu Skin (NUS)—revenue, profit margins, Prysm iO launch, and India entry. Discover market impact and future growth plans.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

According to a communication from India, posted on the WTO platform, India has stated that international collaboration on DPI (digital public infrastructure) systems would address the issue of digital ...

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced two product innovations designed to give marketers more freedom and precision when building ...

The horizontal future is about aligning every tool, every team and every decision around one North Star: the customer’s ...

But if marketing loves promotional tactics, then business can often be guilty of fixating way too much on products and ...

In 2024, Japan Anti-Aging Products Market Size reached approximately US $2.92 billion, and is projected to almost double to US $5.36 ...

Imagine using a piece of technology from 1964 and expecting it to be relevant. Is anyone still using an IBM System/360? No? Then why are you still using customer segmentation that's as passe as old ...