Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time.

Among freelance marketplace Upwork's most in-demand skills are accounting, full stack development and social media marketing. That's according to its recent Most In-Demand Skills for 2025 report. This ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Writing and editing? Check. SEO knowledge? Check. Content ...

CMOs must blend traditional marketing expertise with modern technological skills to drive growth and innovation. As marketing continues to evolve rapidly, the role of the CMO continues to evolve, ...

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according ...

Technology evolves faster every year, and the skills that were valuable just a few years ago can quickly become outdated. The ...

In today’s fast-paced, data-driven world, marketing professionals must demonstrate a broad range of expertise to stand out and secure six-figure career opportunities. Building a strategic marketing ...

There are dangers that the increasing combination of field and marketing teams is diluting skills across the channel. According to a Coterie report, only 15% of partner marketeers are working under ...

TORONTO--(BUSINESS WIRE)--Today, the Canadian Marketing Association is announcing the launch of the Digital Marketing Skills Canada (DMSC) program. The DMSC initiative is powered by Upskill Canada and ...