When marketing a stationery product we need to celebrate the benefits beyond those core sales drivers. (Representative image/iStock) By Tanveer Khan ...

Stationery brand's daily content strategy reflects broader shift as traditional players chase digital-native consumers on their preferred platforms.

The role of nostalgia marketing The allure of nostalgia for stationery brands is multifaceted. Even the simplest items such as pens, pencils, erasers, and notebooks are steeped in memories of ...

Admatazz to elevate Anupam Stationery's digital presence. Admatazz, a Mumbai-based digital agency has won the integrated marketing mandate for the brand Anupam Stationery. Anupam Stationery is a ...

Collins Stationery has launched a new campaign in honour of the company's 200-year anniversary in Singapore, UK, Australia and Japan. In addition to commemoration, the campaign also celebrates the ...

Yash Chandiramani, Founder and Chief Strategist, Admatazz, said, “We are honoured to be entrusted to enhance the digital and social presence for Anupam Stationery.