This research intends to assess the influence of electronic word-of-mouth and social media marketing activity (e-WOM) via brand knowledge on consumers' desire to purchase food and drinks at Cloud ...

While self-driving cars might feel like the future elsewhere, Grab doesn’t expect them to dominate Indonesian roads anytime soon. Speaking at the Asia Economic Summit 2025, Grab COO Alex Hungate ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...