Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

As AI storytelling explodes in reach and realism, a new frontier is emerging—one where the past is remixed for the algorithm, ...

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP ...

Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

Meta will launch a groundbreaking plan that could dramatically reshape how small businesses approach marketing.

The smartphone brand from the house of Vivo is gearing up for a larger brand recall with content marketing and product-first ...

Persistent Systems, a global leader in Digital Engineering and Enterprise Modernization, has appointed Shimona Chadha as ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are ...