• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Officials have a set marketing plan for the first quarter of the year, focusing on Springtime since it is a time of year when ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

The leadership at GroupM weighs in on ad spending trends, the expansion of retail media, and the significance of large-scale live entertainment.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Duolingo followers will have to keep an eye on the upcoming posts, which will undoubtedly continue to surprise with its ...

KORT Payments (KORT), a specialized omnichannel payments provider, delivers on its aggressive growth strategy with the acquisition of the direct marketing payment processing business from US-based ...

Are ‘coach-sultancies’ the next big thing? These seasoned ex-marketers sure think so.For businesses Australia and New Zealand ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.

India's advertising industry is projected to grow by 7% in 2025, reaching Rs 1,64,137 crore, according to the latest This ...