By studying 100 brand implementations of gen AI, researchers have discovered four archetypes for how companies are using the technology strategically. Bold innovators seek to reshape their markets ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

Three things every marketing leader should know about winning with AI today.

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled its 2026 strategy under the theme “Value is the New Volume”—ushering in The New Thailand and signalling ...

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled its 2026 strategy under the ...