Balvantray Parekh’s lifelong marketing masterclass with Fevicol
Balvantray Parekh transformed a humble adhesive business into a household name. From his innovative marketing strategies to ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
Company Distilling Appoints Cassie Halley as Director of Marketing & Retail Operations
Townsend, Tennessee, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Company Distilling has named Cassie Halley its new Director of Marketing and Retail Operations. Halley, who served as COO and CMO at Little Arrow ...
Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social
Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...
22 small business tips for success in 2025 from entrepreneurs
Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...
Key strategies for retailers embracing the omnichannel shift
Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...