The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Marketing Strategies for Training & Development Services. Training and development services help small businesses develop a workforce with the knowledge and skills to meet their business objectives.

These three marketing axioms provide strategic certainty that enable tactical agility in execution. 2. Be confident and agile. Real experts, masters of their craft, are able to glide between things.

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy. Any accounting firm ...

"Revenue-focused marketing and business development organizations of the future will need to be agile and adaptable to changing market conditions, firm requirements, and client needs," writes Carl ...