Scott Strickland went from Wyndham's CIO to chief commercial officer in 2024, adding oversight of marketing, PR, loyalty, ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

The world of e-commerce is more competitive than ever because things move so quickly. With the rise of online shopping, ...

In 2026, the most powerful marketing channel won’t be social, search, or even your store. It’ll be the emotional connection ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

The core promise of the maker movement—democratizing creation—has expanded dramatically through AI. But too much digital ...

Series, and Reliance have joined a viral trend of ironic “public apologies,” humorously saying sorry for being too good. This faux-mea-culpa strategy humanizes brands, boosts engagement, and turns ...

In this interview, Khushboo Chawla of Exicom discusses what it takes to market a brand in an engineering-first category, her ...

As part of its AI-first strategy, Perficient is investing in Sitecore XM Cloud to transform digital experiences, accelerate delivery, and enable real-time personalization at scale within its own ...