Scott Strickland went from Wyndham's CIO to chief commercial officer in 2024, adding oversight of marketing, PR, loyalty, ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

The world of e-commerce is more competitive than ever because things move so quickly. With the rise of online shopping, ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

In a nutshell, multitasking scatters attention; having a focused and reliable system restores it. When we clear the noise and ...

There’s a reason that cities compete to host popular festivals, tournaments and tours. Live events create a “halo effect” ...