Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

A comprehensive study, co-authored by the London School of Economics, King's College London and Bayes Business School ...

A proven framework for merging human intuition with AI precision to enhance innovation, reduce bias, and scale operations.

Previously, he served as global chief strategy officer at Rufus, an IPG Mediabrands network agency, where he played a key role in establishing the strategic craft and framework for the global ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

The partnership, announced at Fitur 2025, aligns with Visit Oman's strategy to create an omnichannel framework that expands the digital distribution of the country's tourism supply chain ...

Yet, in 2025, a growing backlash is forcing leaders to rethink these strategies ... Cannon is Professor of marketing at Colorado State University. His research has been published in the Journal ...