EXPERT OPINION BY DAVID FINKEL, CO-AUTHOR OF 'SCALE: SEVEN PROVEN PRINCIPLES TO GROW YOUR BUSINESS AND GET YOUR LIFE BACK' @ DAVIDFINKEL Apr 19, 2025 Illustration: Getty Images ...

Then, divide that number by the original marketing cost, and multiply that total by 100 to convert it to a percent. But remember that this number only tells part of the story.

Next, create a cohesive digital marketing strategy that integrates all of these tools. Enhance your content using AI tools before distributing it using social media tools.

Summary. To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps.

Five Marketing Strategy Frameworks for Success Unsure which marketing strategy framework to choose? Let's explore some of the best options. 1. Porter's Five Forces Framework Named after its creator, ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and community engagement.