Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and community engagement.

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and community engagement.

In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened consumer spending and fast-changing market signals.

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from ...

When done well, a strong personal brand attracts job offers, and can lead to consulting or speaking opportunities.

Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only getting bigger.

MicroStrategy, which is doing business as Strategy, is business-analytics software company, but the stock has acted more like a cryptocurrency play since then-Chief Executive and now-Executive ...