With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Learn effective link building strategies for gaining natural links from various sources, like the media, bloggers, and ...

Strategic Digital Marketing Consultant  Department: Sales Reports to: General Sales Manager  Job Description The Strategic Digital Marketing Consultant will cultivate new business, grow existing ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Dr. Hannah Walters, associate professor of marketing and director of the Honors Program at Northern State University (NSU), ...

The rise of AI has already had a significant impact in the creative space, and there are few areas of business where this is ...

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CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...