The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing. #marketing ...