When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing. #marketing ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Stellantis’ new marketing VP on its emboldened ad plans and jump-ball agency approach. Gift Article. Share. Expand. Ram's more muscular approach includes bringing back the Hemi V-8 engine.

If you found these examples inspiring, then you can start using customer segmentation to learn more about your customer behavior—and likely see the same results. Thousands of customers are already ...

It’s a marketing strategy where a company creates a new product in one of its existing categories targeting a specific customer group. ... The lesson here is that expansions don’t have to be a massive ...