Univeristy rebrands can succeed or fail, and the difference often comes down to whether leaders treat the brand as a cosmetic ...

So, you’re running a SaaS company and need a solid plan, right? It’s like trying to build a house without blueprints – messy ...

Efforts to attract customers to e-cigarettes and heated tobacco products via websites and social media underscore need for ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

With a marketing budget of exactly zero, Tanya Van Gastel helped grow sales from her AI-generated headshot business, The ...