By E.N. Yaw YEBOAH “A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

Here are 5 brutal, no-fluff questions Steve Jobs would ask about your idea. Jobs didn’t chase trends. He ignored them. He obsessed over timelessness. If your idea is built on hype, he’d sniff it out ...

BI asked Gradient's co-founder and CEO how he was able to close so quickly and what his advice is for other founders who are ...

Strategy is about choices. Poorly written strategy can confuse and allow for too much business as usual. (“Slap that label on ...