For marketing teams, that means totaling expenses spent on a specific channel and balancing those expenses with the income that the channel generates. Take social media advertising, for example.

Artificial Intelligence; AI Marketing Strategy: How to Use AI for Marketing (Examples & Tools) AI technologies like machine learning and natural language processing can automate and optimize ...

Some immensely successful personalized marketing campaigns in recent memory have left an indelible impact on our popular culture. Communications pros share some of their favorites.

One example of a digital strategy could be paid media marketing. The tactics that fit within paid media marketing could include:. Running paid search ads on Google or Microsoft. Testing audiences ...

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...