• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

HubSpot faces strong competition from Salesforce, Microsoft, Oracle, SAP, and others both large and small. We believe the legacy providers are most at risk for market share loss, but we also believe ...

Jonathan Dawson discusses Mission 22, his proven strategy that elevates dealership profits by boosting sales floor ...

Salesforce uses CRM data to track the entire customer lifecycle, from lead generation to sales and retention ... helping to fine-tune marketing strategies for long-term success.

Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

Management reaffirmed its target of 8%+ organic adjusted operating income growth for 2025. The forecast includes continued operational excellence, unit growth, and strategic investments in marketing ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Management expects full-year 2025 operating margins to be in the mid-to-high 40% range, surpassing the adjusted 46.3% margin achieved in 2024. This improvement is attributed to franchise margin ...

We view Wendy's financial health as sound. While consolidated leverage appears onerous at first glance, with our forecasts contemplating 3.6 times net debt/EBITDA basis over the next five years, these ...

AS businesses continue to adapt to an ever-evolving digital landscape, customer experience (CX) is anticipated to play a key ...