Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

In today’s landscape, the pressure is on to engage internal and external audiences in meaningful ways, all while moving faster and making smarter decisions. And that’s where The Nitrous Effect comes ...

James Stephens, Monks' Global Head of Brand, explains why real-time responsiveness and agile strategies are crucial for ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Marketing: In India's dynamic market, brands must embody the 'Ashwagaja' mindset, blending agility with enduring wisdom.

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

Instagram has become the go-to platform for models to showcase their talent and build massive audiences. The term “Instagram ...

Gaurav Sinha, head of marketing & PR, Audi India, outlines their bold strategy: leveraging sports icons, new markets, and EVs ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...