With limited ability to prioritise its campaigns and activities, PwC needed to come together around a unified strategy and plan and re-contract with business stakeholders in a whole new way. Response: ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Together with PwC, we help brands orchestrate and personalize ... Regnault: The challenge of building a resilient marketing strategy and enterprise-wide data trust strategy is too big for any ...

PwC India has announced leadership changes effective April 1. Vivek Prasad becomes chief commercial officer, Arnab Basu takes ...