Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

On Tuesday April 8, a panel of industry specialists will discuss key issues of how change in the automotive sector can affect ...

What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

Honor for Professor Mike Panesis. A special recognition this week goes to Mike Panesis, Dorfman Professor of Practice in ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Selling with AI starts with smart prompting. Register for Radio Ink’s free AI prompting webinar and learn how to get better ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

On March 20, the company announced the next steps in the IPO – launching the roadshow and providing more information on the offering in a filing with the SEC. Key details of the CoreWeave IPO include: ...