When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

In the marketing and comms space, this is one of the most important, ongoing conversations taking place. The question isn’t ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

The digital marketing and communications world moves fast — what worked last year might feel outdated this year.

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience.

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

In the digital-first era we are living in today, the fate of your brand relies greatly on its online presence and reputation.

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.