Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

What Is Marketing Communication Strategy?. Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product's ...

When building a consulting relationship, the right approach can turn a short-term engagement into a game-changing growth ...

Integrated marketing communication considers all points of contact your brand has online and offline. First of all, your logo should exist on every piece of paper you print, whether it is a ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

We have developed a process for creating a tailor-made marketing communications strategy called The Marshall Plan® that involves gathering a group of eight to ten stakeholders for three meetings.

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

1. Demonstrate agility and flexibility Anything can happen, the past year has shown us. The marketing landscape can be completely shaken up in a matter of days—even hours. We must be ready to quickly ...

The future of mail is about bringing physical and digital together intelligently to meet the demands of a more connected, ...

During his career at 3M, he has led the integrated marketing communications strategy for the 3M corporate brand, managed public relations and media relations for key 3M businesses and brands, and ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...