You’ve probably heard business leaders insist that marketing should never be seen as a cost center. The thinking goes that ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

The partnership between Infolinks and StackAdapt enhances access to high-impact media placements while eliminating ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

As the used car market continues to thrive, motor dealers face a golden opportunity to increase revenue and customer retention through upselling extended ...

Have you ever wondered why some brands seem to have a loyal following that sticks with them through every new launch or ...

Doral-based Jet Write Media has launched a new done-for-you content marketing solution for home improvement and home ...

Gian Dela Rama is the chief product and artificial intelligence (AI) officer at Sprout Solutions, where he leads product management, AI research, machine learning engineering and data science at the ...

Chipotle Mexican Grill Inc. on Wednesday surprised Wall Street with its first quarterly same-store sales drop since the ... the prospect of summer-season marketing and new menu items.

Photo Credit: HX Expeditions HX Expeditions has grown its Americas sales and marketing teams with eight new hires and promotions, a move that follows its separation from Hurtigruten and an ...