For fresh graduates eyeing sales or marketing, understanding the core differences is crucial. Marketing focuses on brand ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Key transitions include Lars Stenqvist stepping down as Volvo Group's CTO, with Jens Holtinger set to succeed him in 2025, ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Nia Fields discusses her transition from 25-year telecom career to Oakland Thrive, helping small businesses overcome challenges and thrive in competitive markets.

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

For companies tired of paying premiums for average results, Dor Engel offers a way to turn the trade show booth into a magnet ...

AdLift, a global digital marketing agency now acquired by Liqvd Asia has announced that Meghna Chettri has joined the company ...

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

Appointments, promotions and other news at 12 Oaks Senior Living, Concierge Care Advisors, Daughters of Sarah Community for ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance ...