For fresh graduates eyeing sales or marketing, understanding the core differences is crucial. Marketing focuses on brand ...

Before joining HCBS, Kalia was Vice President – Sales at Raheja Developers Ltd., where he oversaw sales teams and operations ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Mercedes-Benz has announced Brendon Sissing as the Vice President of Sales & Marketing at Mercedes-Benz India, bringing ...

In an all-digital world, how can a more hands-on, personalized marketing and sales approach be leveraged to strengthen human ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Discover the top influencer tools for your marketing strategy in 2025. Boost engagement, monetize, manage your deals, and ...

In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, ...

In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

For companies tired of paying premiums for average results, Dor Engel offers a way to turn the trade show booth into a magnet ...