Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

Retail expert Liza Amlani shares insights from her book The Whole Sale on why wholesale remains crucial for brand growth, ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Valentine’s Day presents a lucrative window for hospitality sector, and financial strategies play a key role in revenue ...

If you're aiming for this position, follow these steps to guide your journey. A Marketing and Sales Manager oversees marketing strategies and sales operations. They ensure that both departments work ...

The online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched from rival grocers. Subscriber Exclusive Subscriber Exclusive 14 Jan 2025 ...

“There are a lot of things that it’s going to do better than we can,” said Jeff Laethem, who heads a Buick and GMC dealership in Detroit. Laethem uses an AI product to help manage customer phone calls ...

As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater ... loyalty programmes such as free shipping, early sales access and ...

In this chapter from IQ's 2024 Touring Entertainment Report, Thomas Hobbs reveals the secrets to a successful merch strategy ...

In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping ...