AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.

In the days leading up to 2025’s Super Bowl, only two brands rolled out car commercials – American carmakers Jeep and Ram, ...

As a marketing sales lead book, "Imposters on the Zoom!" focuses on a clear, six-step blueprint designed to drive sales leads effectively. The strategies are presented in diagrams and easy-to-follow ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

TAM, SAM, and SOM play a key role in crafting a solid go-to-market strategy, and can influence the overall business plan. They help fine-tune marketing and sales strategies, set realistic revenue ...

In this interview, he shares his insights on marketing fundamentals and the connection between operational excellence and competitive strategy ... transfers data to our sales and logistics ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Upland Software, Inc. , a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra's data-driven analytics with the launch of Audiences.

Buyer journey mapping is a marketing and sales strategy that allows businesses to maintain a unified flow of information for sales reps that instructs them on how to engage with buyers depending ...