Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well as becoming more and more expensive. Before buying, today’s customers ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

Housing sales fall below 5 lakh units to 4.70 lakh units in 2024. Only Delhi-NCR and Navi Mumbai witness an increase in sales Housing sales in the top nine cities declined by 9% to almost 4.7 lakh ...

TAM, SAM, and SOM play a key role in crafting a solid go-to-market strategy, and can influence the overall business plan. They help fine-tune marketing and sales strategies, set realistic revenue ...

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...

In this interview, he shares his insights on marketing fundamentals and the connection between operational excellence and competitive strategy ... transfers data to our sales and logistics ...

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

Buyer journey mapping is a marketing and sales strategy that allows businesses to maintain a unified flow of information for sales reps that instructs them on how to engage with buyers depending ...

If you're aiming for this position, follow these steps to guide your journey. A Marketing and Sales Manager oversees marketing strategies and sales operations. They ensure that both departments work ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...