The new position gives Infiniti the opportunity to work longer term on initiatives that can strengthen the brand, Infiniti's ...

Post-pandemic B2B content marketing demands value-driven, personalized, omnichannel, and interactive content—measured by data—to build trust, engage buyers, and drive qualified leads.

Looking to boost visibility with minimal ad spend? Explore how retail affiliate programs can help you expand your reach and engage your target audience.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

Blackouts, boycotts, and board elections are three ways that you can use your power as a consumer to influence how big corporations shape their policies.

The Eliminating Kickbacks in Recovery Act, enacted in 2018, was a bombshell for the addiction treatment and diagnostic laboratory industries.

Another common, and dangerous, pitfall new entrepreneurs make is not taking the time to connect with their target market ...

What Is Paid Media: The Different Types & Examples Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Apy’s initial session focused on general marketing principles, and it laid a foundation for the next day’s talk on AI and how ...