In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental ...

A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include: Digital channels. Target audience ...

In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry? Projected to top $3.6 trillion by 2034.

Content Marketing Content is the most time-consuming and often the most expensive part of a digital marketing strategy. It’s how you engage and excite potential customers.

Plus, we explore what the future holds, including new skills, inclusive marketing, and the evolving role of AI in customer engagement. Whether you're a marketing leader, business strategist, or just ...