It’s threatened with extinction in many places and the relationship can be fraught, but it has a lot of value both to communities and their governments. Social media alone isn’t a substitute.

So, one of the most important pieces of advice I give is that impressions matter—whether first, second or third—and will be ...

There was a time when PR was considered a soft skill. A nice-to-have. A glossy finish to less-than-glossy decisions made behind closed boardroom doors. But those days are over — or at least, they ...

World PR Day’s 2025 theme, Building Bridges & Navigating Polarisation, underscores how we are no longer ‘spin-doctors’ of old, but custodians of credible connection who ensure that, in a polarised ...