Taking the time to assess the effectiveness of programs can help nonprofits better ensure the impact of their efforts.

Chinese Premier Li Qiang said that China should take effective measures to address domestic economic problems and respond to ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

To evaluate the effectiveness of public video campaigns against risky alcohol consumption, psychologists used EEG measurements to examine the synchronization of brain activity in groups of viewers. In ...

Consider these five recommendations to help you build a strong foundation for tracking and optimizing your internal communications efforts in the hybrid era: Start with a baseline measurement across ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Akel MP Aristos Damianou on Thursday cast doubt on the effectiveness of the justice ministry's newly approved measures ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

The Education Ministry is considering several immediate measure to ensure the effectiveness and impact of ongoing initiatives ...

Medicines, such as antivirals and vaccines, which had more solid evidence showing they were effective compared to other types of safety measures, were ...