You use metaphor when you say that one thing is something else, which creates a direct, vivid comparison in the listener's mind. The purpose of metaphor in advertising is to create a campaign that ...

Metaphors are often used in poetry, literature, songs and everyday speech to make the tone more illustrative or expressive. Metaphor examples in songs include: "Life is a highway." "I am titanium." ...

The ad was “clearly a metaphor” understood by “every normal person,” insisted Eric Greitens, seen here speaking at CPAC in Florida in February. Bloomberg via Getty Images ...

Barbara J. Phillips, Edward F. McQuarrie, Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison versus Deviation Factors, Journal of Advertising, Vol. 38, No. 1 ...

Zaltman, Gerald, and R. Coulter. "Seeing the Voice of the Customer: Metaphor-based Advertising Research." Journal of Advertising Research 35, no. 4 (July–August 1995): 35–51.