Almost all employee engagement, channel incentive and customer loyalty programs incorporate some form of tangible, extrinsic ...

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

Is PR dead or evolving? With technology, data and transparency reshaping the landscape, PR professionals that know how to ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

Once upon a time, social media was ruled by mega-celebrities with millions of followers. But in 2025, the landscape has ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

That includes the concept of microfeminism, where Pelletier admitted to being “a little bit nervous” about “swinging for the ...

Thinking of a gap year in 2025? You’re not alone. With flexibility becoming a global norm, students are using this time to ...

Founded in 2025, Style Lounge is a beauty-tech startup that serves as a digital platform where users can easily book salon ...

Falling from the cultural stratosphere is a too-common occurrence for beauty brands built on virality. Maintaining relevance ...