About Modelo® Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial ...

Modelo had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported — the first time the brand has beaten Bud Light on a year-to-date basis.

Advertising has played a significant role in shaping perceptions of Modelo, Taylor said. Constellation Brands sells Modelo as a blue-collar beer with a “fighting spirit.” Bartenders, small-business ...

In 2015, Modelo was tasked with growing sales from 50 million cases to 100 million cases within five years. Imported from Tacuba, Mexico, the brand had a solid and loyal following of Hispanic beer ...

Modelo and Complex Pay Homage to New York City Street Vendors Modelo and Complex worked together to showcase the fighting spirit of New York's street vendors. Brandon Constantine March 21, 2025 ...

Modelo, which is distributed in the US by New York-based Constellation Brands, had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported.

Revenue rose 1.4% from a year ago to $2.47 billion, short of estimates. Beer sales were up 4% to $1.97 billion, led by an approximately 12% increase in sales of Modelo Especial.

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

Modelo is the big beer brand, but others like Coors, Miller, Yuengling thrive Beer sales rose 1.4% in 2023, but imports and flavored malt beverages accounted for most of the growth, according to NIQ.

Finally, margins narrowed in beer (largely due to capacity expansion and raw material price increases) wine and spirits categories, but strong incremental beer sales, coupled with corporate cost ...