Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

The use of digital clones of real-life models by the fashion industry raises questions about inclusion, consent and privacy.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

The company lacks pricing power and is heavily dependent on paid advertising, with thin operating margins and no clear ...

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

OpenAI says it’s “actively working to reduce the higher rates of hallucination” in its newer models. Marketing teams need their own safeguards while still using AI’s benefits. Companies ...

CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

A company involved in the development of AI tools ... the easiest way for less technically minded users to access the model is via LTX Studio. LTX Studio is used by marketing teams, advertising ...

He is one of scores of people who licensed their image to AI marketing companies and then ended up ... allows firms to build catalogues of digital models to appear in videos that mostly promote ...

AI is changing the way people find info, including how they use search giant Google, and in turn, how Google makes money from ...

European online fashion retailer Zalando is using generative artificial intelligence to produce imagery faster for its app ...