Duke University is arguing against the use of its official merchandise in season three of HBO’s The White Lotus. “The White Lotus not only uses our brand without permission, but in our view uses it on ...

If there was a Mount Rushmore of important college basketball coaches, John Calipari would be right up there.  Born in ...

The 19-year old leader of Sweet 16-bound Texas Tech has a favorite basketball player and it may surprise you. JT Toppin, the ...

The 19-year old leader of Sweet 16-bound Texas Tech has a favorite basketball player and it may surprise you. JT Toppin, the ...

One NIL educator said high-profile endorsement deals for stars like Queen can be worth “six figures, and sometimes a lot more.” ...

Before he was hired as the UNLV men’s basketball coach, Josh Pastner had a tumultuous run at Georgia Tech and an abrupt exit ...

Big Ears 2025 takes over Knoxville, Tennssee this weekend, and the lineup is so stacked, you won't be able to see everything the festival has to offer. Here are the toughest calls we'll be making.

While the Big Game will always top the list of singular sporting events, the excitement surrounding March Madness is next-level for college sports fans, with brands constantly finding new and creative ...

A New York sportswear brand opened a first-to-market store in Las Vegas on Friday on the heels of March Madness.

The Duke Blue Devils have booked their ticket to the Sweet 16 after beating Baylor 89-66, and we’re excited! Donald and Jason ...

Trump attended NCAA wrestling championships in Philadelphia with Elon Musk, who wore a SpaceX hoodie. Photos, video flooded ...