Creating a new category means shifting mindsets. Most people saw coffee as a guilty pleasure, not a health-enhancing beverage ...

Former IBM Americas CMO Maria Bartolome Winans was the second employee of its 2021 managed infrastructure services spinoff, ...

Physicists at Washington University have forged ahead in the field of quantum mechanics by creating a new phase of matter ...

Motherland OMNi and Kasie FM have joined forces to create impactful campaigns that deliver real results for your brand and ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

A major UK health and beauty retailer has announced plans to open 25 new stores in 2025, creating around 600 new jobs.

PepsiCo just acquired Poppi in a $1.95 billion deal. Here’s what the purchase means for the prebiotic soda brand’s future.

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...