The team is calling the new crown it's "Alpha Dawg," which, much to the delight of the internet, is sponsored by DUDE Wipes, the company even providing a statement with the team's news release.

Josh Allen is entering a new era with New Era. The Buffalo Bills quarterback is expanding his role with the company, which ...

Bills' superstar quarterback Josh Allen has partnered with New Era Cap for a new job title and unique way to give back to the ...

Buffalo Bills Quarterback Teams Up with New Era® and Buffalo's Oishei Children's Hospital for Exclusive 9FORTY® Billustration ...

New Era says its 9FORTY A-Frame, which is known for taller boxy streetwear-focused silhouettes, has surged in popularity in ...

MLB All-Star Week is a celebration of all things baseball, and a former Atlanta Braves player now turned artist has a special collaboration in honor of the upcoming midsummer classic.

BUFFALO, N.Y., July 9, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand and Official Cap of Major League Baseball (MLB), announced its Nothing Beats Real Campaign ...

After going 0-4 in their black alternate helmet since its introduction in 2022, the Saints unveiled a new white version Wednesday.

A new era of college football and college athletics has arrived, starting July 1. In a new system, what will it take to pay a national championship roster?

Terry Pluto ‘We’re in a new era’: Terry Pluto reveals how Achilles injuries and the ‘second apron’ are reshaping the Cavs’ future Published: Jun. 30, 2025, 6:00 a.m.

Credit-card giant Capital One Financial now owns its own network, just as American Express does. What will it do with it?