An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January ...

Digital commerce’s success is rarely about the product alone, it’s about how well that product is introduced, integrated, and scaled. Srikrishna Jayaram, a Product Manager at Walmart Marketplace and ...

Market research is used to determine the viability of a new product or service. The results may be used to revise the product design and fine-tune the strategy ... For example, a company might ...